Traffic used for child abuse lecture to the drivers

This time, the DGT returns to toughen its policy of communication and in the next campaign, which will be launched from tomorrow, compared to drivers (male) with child abuse. The aim is to promote the use of seat belts and more specifically in places Backdoors, a practice that monitors traffic on a regular basis.

In the script of the campaign in the making, the camera focused in the foreground a young girl recovering in the intensive care unit of a hospital. Connected to a system of artificial respiration, with bruised faces and black eyes, the viewer understands that his situation is critical. And then the camera turns to the father, who prey twists of guilt outside the room, and mother, who looks with disdain. The announcer read the medical report and stressed: "Everything he has done his father."

The same voice then said that to do harm to a child you do not need to put your hand on top, but "fail to put their belts."

In 2005, was compared to those who exceed speed limits with murderers as Charles Manson or Lee Harvey Oswald.

Entire message plays misunderstanding of domestic abuse, a drama that is precisely complaint today with the International Day of Gender Violence.

The announcement, recorded last October next to it is now broadcast on radio and television warning on mobile phone use behind the wheel, the agency Publicis sought actors with a specific profile: young, strong, square jaw, Wide backs ... "Playing misunderstanding of the abuser with a guy who appears professor is more complicated ..., reads scripts and notes to which the filmmakers had access THE WORLD.

Identify bad practices at the wheel with antisocial behavior is a tactic that the DGT uses frequently. They also focus the entire message in the driver rather than other factors involved in accidents as cars or the state of the road. The controversy surrounding it is understood by the body that directs Pere Navarro as a guarantee that the ad does not go unnoticed.

Thus, among the many examples highlighted the campaign of summer 2005 that compared to those who exceed speed limits with murderers of the caliber of Charles Manson or as Lee Harvey Oswald, who killed as many as the president of USA John Fitzgerald Kennedy.

Last February, during the last campaign of monitoring the use of seat belts, traffic imposed 8538 allegations. Up to 264 under age 12 traveling without a child restraint system, an act that is punishable by the loss of three points and a fine of 150 euros.